Source: Forbes

The best way to beat your competition hasn’t changed since business started. Just create a killer product or service, delight your customers, and do it all profitably. However, you’d be naïve to think that simply being good is enough to win in business.

Just ask Ned Stark from “Game of Thrones.”

You have to know what your competition is doing. It’s too easy to get blindsided otherwise. And, ideally, you need to beat them at their own game.

Here’s what you can learn about another company’s content marketing program:

• What they publish (both on their blog and anywhere else)

• How well what they publish does on social media

• Which keywords they rank for

• What they’re doing with pay-per-click advertising, which terms they bid on, what they pay for it, and their ad copy

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