SaaS Solution for Data Collection and Customer Engagement
This company offers state-of-the-art intellectual property providing tools to gather and act on data which creates immersive consumer shopping and entertainment experiences. It has just completed a successful beta testing in the Australian market only. While the company has generated strong revenues during this period, all funds have been reinvested in building the software and infrastructure thus the company is not yet generating profits.
Having demonstrated success in its pilot test markets in Australia, the company is poised to roll out to Europe and the US. It is an ideal acquisition target for a strategic buyer that can utilize existing infrastructure or has the infrastructure in place along with the marketing skills to scale this established brand. With all of the heavy lifting near complete and the success of pilot markets, the brand is ready to scale to reach its full potential offering huge growth opportunity.
The seller is open to all serious offers that are based on industry comps and that are commensurate with the caliber of its innovative proprietary technology and growth potential.
*Valuable software/intellectual property
*Software that can be applied to various industries
*Just completed successful beta testing in Australia only
*Ready to market to Europe and the US
*Just signed large new client with 50+ malls
*New clients in the pipeline expected to sign in 2019
*High Barriers to Entry
With the forever increasing threat of online, delivery applications, and standalone retail stores, the mall is rapidly losing relevance. Once a hub for customers to connect, malls are losing connection with their customers. The majority continue to rely on seasonal campaigns and sales, which don’t aid understanding who their customers are, where they buy, and what they want. Without relevant customer data or tools to connect personally with customers, malls are stuck in a cycle of doing what they’ve always done, cycling toward eventual failure.
This smartphone App was developed to address and provide a solution for this changing landscape. A complete solution for forward-thinking precincts, mall operators and retailers with a focus on customer experiences, the software empowers precincts to reward, interact, engage and learn about customers. Customers earn points by visiting the precinct, providing personal data, and by making purchases. They earn rewards through spending in store, via in-center deals offers and prizes. The company services customers, retailers, and the overall precinct, enabling mall managers to add crucial value to marketing activities.
While initially created for malls and shopping centers, the software is applicable across a wide variety of markets and accordingly the company has recently signed agreements with tourism related industries.
Growth to date has been achieved through the sales and marketing efforts of the founder alone. With a sales team and further expansion to industries beyond malls, the business is ready to truly scale.
Building upon its established foundation and the success of test pilot markets, this company is perfectly positioned for a new owner to scale the brand. Strategies for future growth include: creating structured business development regionally, domestic, and international; increasing pricing beyond current pilot deal pricing; considering a transaction-based or success fee model and creating a sales team.
In the Australian market, there are no similar applications targeting shopping center precincts / malls offering the same feature set. The software has been designed to appeal to the growing appetite for functional and worthwhile smartphone apps while offering features that are essential to the changing landscape of retail and entertainment precincts.
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