MergerPlace

Affiliate Revenue Fashion & Apparel Blog

Washington (Thurston)


  • Asking Price: $770,000
  • Gross Income: $722,311
  • Cash Flow: $275,587
  • Real Estate: Not Disclosed
  • Inventory: Not Disclosed
  • FF&E: Not Disclosed
  • Listing ID: #212631
  • Established: 2014
  • Employees:

Business Description

The fashion industry is huge by any standard...and it is growing. According to The Fashion and Apparel Industry Report, worldwide revenues are expected to rise from $481.2 billion in 2018 to $712.9 billion by 2022 and the number of potential customers is projected to grow to more than 1.2 billion by 2020. Accordingly, thousands of shoppers are searching online for the current trends and to find those coveted, must-have items from the fashion world.

This website is a blog service for fashionistas and shopping lovers alike. The blog showcases clothing, shoes, accessories, beauty, and everything in between. The focus of the site has been on fashion and beauty tips as well as shopping guides for every occasion. The website has a rich content base on over 2,000 different brands to attract shoppers and works directly with 20 different well-known retailers as affiliate partners. It is an affiliate-based business model with revenues generated through off-site conversions and CPC fees generated by its visitors. It is one of the ONLY and the largest affiliates in this vertical, with a proven track record of generating millions of dollars for their advertisers.

The business is very profitable, mostly automated and has low competition. Its simplicity and success is rooted in the unique user flow and exclusive affiliate offers. This is a traffic arbitrage business in which traffic is purchased from Google and is then directed to different merchants. As long as the profits (EPC-earnings per click) are higher than the cost (CPC- cost per click) the business model will thrive, and based on the remarkable YOY growth it should continue to do so.

The company has enjoyed steady and strong growth since inception. In 2018, the net profit growth was 115% higher compared to 2017. In addition, growth in the first quarter of 2019 was more than 150% compared to the first quarter of 2018. If the business continues with the same growth trend, this investment could easily double itself!

The business operates with a very simple business model and low overhead allowing the company to enjoy strong net profit margins of around 38%. The simplicity and maturity of the business model, alone with the sophistication of customized scripts to assist with the operations, allows the current owner to operate the venture with a time commitment of only 8-10 hours per week. Accordingly, this is a home base business opportunity, is easily relocatable and can be operated from any location with internet access.

This website has proven and growing profitability, streamlined/automated operations, well-known brand name affiliate partners, private deal offers and a great industry related site name with high quality content. It is an outstanding business opportunity for any buyer looking to acquire a successful, unique affiliate business that has proven itself in the huge fashion and apparel niche market!


Business Details

Primary Business Category: Internet Related - Consumer Services B2C
Location: Washington
County: Thurston

Company Information

Year Established: 2014
Home Based: Yes
Franchise: No
Relocatable: Yes
Number of Employees:

Financial Information

Asking Price: $770,000
Gross Revenue: $722,311
Cash Flow: $275,587
Seller Financing Available: Yes

Property Information

Growth & expansion opportunities:

While profitable since inception, and growing nicely in its current form, this business has many opportunities for growth. This business can be further scaled within the fashion industry by expanding to high-profit niches within the industry or to any number of other niches outside of fashion space to continue its growth.

Competition:

Being one of the ONLY and the biggest affiliates in this vertical, having exclusive private offers made available through its affiliate network manager and it unique user flow, this site has become one of the most trusted blog outlets in the fashion niche. Its 4-year historical data, high performing Google AdWords accounts and low overhead all contribute to its advantage in the industry.

Reason for selling:

Pursue Other Interests

Support & Training:

Yes

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Business Listed By:

David Fairley

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