Business Opportunity – This business has been successful over the years with sales of over $800k for years in the fitness equipment space. The current owner was able to fund his retirement though this income source. After operating the business for over 10 years, the owner has lost interest and accordingly has stopped investing time and resources in growing or even maintaining the business in recent years. He has essentially turned off all marketing. No marketing spend and a lack of attention has resulted in declining revenues. By focusing on the business with effort in new marketing strategies and reinstating/funding the marketing campaigns, a new owner can bring the business back and grow it into the future.
The business is priced based on its historical trends and assets the most valuable of which are its unique vendor relationship with the largest industry manufacturer and its industry specific registered trade name, which prevents others from using that name online.
This is an asset based ecommerce business sale providing a turn-around opportunity. Accordingly, the listing is priced attractively to sell. The seller is motivated, open to all reasonable offers and seeking a cash buyer.
Business Overview - The business is an Authorized Dealer for the largest fitness equipment manufacturers. It offers treadmills, ellipticals, and exercise bikes via its website and some marketplaces. The business is dropship and as such there is no inventory to physically handle or manage. The company is only one of two online-only dropship businesses that are an authorized dealer for the largest fitness equipment manufacturer. Selling online since 2006, this site has served thousands of customers throughout the US and Canada. While about 98% of revenues are through dropship product sales, a small percentage is also generated through affiliate commissions.
Its industry related domain name along with the company’s longevity, unique vendor relationships, registered trademark and other fundamentals, make this an outstanding opportunity to acquire an established business in the huge fitness market at a great price which offers turn-around upside for a new owner.
Building upon its foundation, the business offers a turn-around opportunity for a new owner engaged in operating and growing the business. A few strategies for future growth include: using specific bids on PPC, more content marketing, adding more products from current vendors and pursuing new vendors.
This business has the competitive advantage in the industry by being one of only 2 sites that can dropship from the largest equipment manufacturer and is the only site that is able to offer a discount coupon for its top selling product which in many cases allows it to offer the lowest price anywhere for select models.