This business is a retailer of branded men's accessories. The dominant channel for the brand is Amazon. The Amazon sales are primarily from Amazon U.S. with some sales coming from Amazon Canada and Amazon UK. The company has stellar product and seller ratings with 4.5 Stars, 99% Lifetime Seller Rating (over 3,000 Feedbacks) and 6,000+ Product Reviews.
The product is manufactured in China with back-up manufacturers including one in Thailand. The designs, molds and tooling are contracted exclusively to the business/brand ensuring the product set is only available to this company. The manufacturer packages and ships the product directly to Amazon FBA centers as well as a second fulfillment center in the US which is used to facilitate orders taken directly on the company’s website.
With no physical inventory to handle/store, this business is home based, easily relocatable and can be operated from any location with internet access. It is operated by one owner working about 5-15 hours per week and two Virtual Assistants.
This company is an excellent acquisition target for anyone currently selling on Amazon or looking to enter the platform. The established brand, with sales, reviews, trademarks and brand registry in place offer excellent stability and a springboard for future growth. There is plenty of room to extend the brand inside the Amazon ecosystem by expanding into other geographies (EU, JP, Etc.) or into other product areas. In addition to Amazon, applying focus on the company’s Shopify website along with other marketing channels like AdWords, Facebook and Instagram offer additional growth opportunities that can be leveraged quickly as the company has already established fulfillment within the US and has the stable vendor relationships required to support the growth.
Building upon its established foundation and solid performance, some strategies to continue business growth include: Launching in other Amazon geographies, engage social media marketing to drive traffic to its website, expand into other marketplaces, expand the product line and email list monetization.
While there are other Amazon Sellers in this industry, this company’s key competitive advantages lie in its more efficient supply chain, faster design-to-market process, superior quality along with its better and unique product designs.
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