The global organic baby food market is a huge and growing market. Valued at $5.8 billion in 2016, this market is projected to reach $11.6 billion by 2023. Current growth seems to be mainly driven by parents’ increasing awareness of the benefits of organic products and their desire to provide the best quality food/products to their babies along with the rise in women in the workforce seeking formula as near to breastmilk in quality to feed their babies in their absence.
This business offers the finest organic and GMO-free formulas and products. The product range includes the best available formulas, teas, cereals, baby care items, diapers, wipes & more. Having been set up with a Subscribe & Save program, the sites have built a strong subscription base. With the current subscription base, the company’s estimated revenue for the next 12 months would generate about $500k in total recurring revenues the next year without any marketing cost.
This ecommerce business is successfully operated by one owner working approx. 15 hours per week handling coordination, inventory management and marketing overview. In addition, there are 2 full-time contractors handling all customer support and freelancers who predominantly handle content production. With all inventory handled through a third-party fulfillment center in the US, this business is run from a home-based office, is easily relocatable and can be operated from any location with internet access.
The acquisition of this business offers the opportunity to acquire established websites with strong industry related domain names, existing subscription customer base, high quality reputable products, third party fulfillment, solid sales and the ability to expand in a huge and growing industry.
Building on its established foundation and solid performance, there is lots of potential to expand this internet business. While there are a number of strategies for future growth, the greatest would be to add new products that would be synergistic to the existing mix.
This company’s high quality product lines, subscription model, centrally located US fulfillment center, informative websites and strong reputation has set it apart from the competition.
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