Combat Sports News and Entertainment Online Publication
According to The Guardian article, “The fight game reloaded: how MMA and UFC conquered the world”, MMA is a vibrant industry, that happens every weekend, all around the world with an estimated 3,000-4,000 fights every year. While it may have a way to go, it is speculated that the sport will be in the Olympics within the next decade. MMA and the UFC are going to continue to grow estimating that the sport is around 20% of where it will be in a decade.
This online publication is a huge success in generating specialized content for the growing fighting sports market. Founded in 2013, it was originally started as an entertainment outlet for combat sports fans and has grown into a global MMA, boxing and general martial arts entertainment and news destination! Revenues are generated through Facebook Audience Network, AdSense, and Revcontent. With several years of active content, it has built a massive organic following by curating the best martial arts content and sharing it with fans.
With the focus on consumer interests as the most important driver of its content management, the publication’s Facebook audience has been grown 100% organically reaching over 2.6 million FB followers. It has been recognized by Facebook as a premium publisher and was given verification status in 2015.
While its core values have remained the same, the business has been growing YOY since inception. The company’s growth has continued in 2017 with net income up triple digits over 2016!
Basic tasks to maintain and grow the website could be handled by one operator spending approx. 20 hours per week. For content creation, the company utilizes a core team of writers. With the business being operated remotely, it has low overhead and is easily relocatable.
With the huge growth of the fighting sports market, this site has perfectly positioned itself as THE source for cutting edge information that spans a broad range of fighting sports from MMA to Boxing to UFC. Its established foundation, potential for continued future growth and growing marketplace provides an opportunity for a new owner to acquire a successful online publication and expand to its full potential!
Price & Financial Summary
Listing Price $1,000,000 USD
TTM Gross Revenue $617,074 USD
TTM Cash Flow $587,799 USD
Listing Price 1,300,000 AUD
TTM Gross Revenue 801,395 AUD
TTM Cash Flow 751,687 AUD
*Converted from AUD to USD based on the exchange rate of .77 on 12/22/17. USD equivalent at time of sale will vary based on exchange rates.
As a solid performer since its inception, there continues to be huge potential to expand the business. Some strategies to continue growth and profitability include: increasing SEO efforts, monetize with Facebook live, partner with other brands (branded content), and promote the existing E-commerce store.
This site is not just about fight results or an endless stream of statistics; it is about the extraordinary stories of combat sports. It is a new breed of media agency that focuses not only on the application of martial arts in sports, but on all aspects of life. Having their consumers’ interests as the most important driver of content creation has set the publication apart from the competition.
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