Office ID: #000965
Well-established unique concept dessert and bubble tea business in North Dallas is now available for acquisition. This business was originally established in 2017 by the current owner of the business that has built its business model and concept from scratch. This dessert & Boba tea shop is occupied in a 1,387 SF retail strip center space next to a busy intersection that is connected to a major highway and is nearby a super-regional mall which is surrounded by an enormous presence of retailers and restaurants. Competition is inevitable in this type of industry, but this business offers not only very strong product lines but also very unique products that other competitors can't replicate. Especially, their unique desserts with a wide variety have gained a lot of satisfactory and positive reviews from many customers on online platforms. The demographic of customers is very broad ranging from individuals, families, students to young couples coming from the surrounding densely populated residential neighborhoods as well as employees from nearby offices. Gross sales of this bubble tea store have been consistent for the last several years running at around $200K-210K per year due to its strong and unique product line, superior quality and customer service. Marketing has been proactively undertaken by current owners such as its gorgeous website, and social media outlets like Facebook and Instagram, Google ads, loyalty program, 5 different delivery app services, newspaper etc. and speaking of offline marketing, more offline marketing methods such as direct mailing, flyers, daily specials, etc. is crucial to be utilized to achieve maximum income capacity as well as growing the customer base beyond the immediate market area. On slow weekdays, the Loss-Leader marketing strategy should be implemented in order to increase foot traffics to the store by offering a special discount on a couple of menus. Marketing efforts on catering service to corporate offices and headquarters, medical offices, and churches nearby can also greatly improve the sales as a catering business still remains under-served. Targeted marketing to the young generation also can be a huge draw by utilizing marketing methods such as student discounts, board games or special events since a large portion of customer base of this business is the young generation. This business has done very well with its groundwork, poised for next level growth. A potential buyer should be able to realize the growth by getting more involved in the day-to-day business operation and conducting pro-active marketing.
This bubble tea shop is located in a 1,378 SF space of retail strip center that is next to a traffic heavy intersection nearby super-regional mall and enormous presence of retail chains and restaurants. Major equipment is in impeccable condition and in excellent working order.
Online marketing is being proactively done by current owners such as website, social media outlets and Google ads. More offline marketing methods need to be utilized to achieve maximum income capacity as well as growing the customer base beyond the immediate market area.
Few competitors are within the immediate market area, but this business has been well-positioned in the market by keeping the product line strong, unique and as various as possible.
Owner will provide a sufficient training for an agreed upon period to make the transition into the business as seamless as possible.