Office ID: #000886
Franchise Breakfast/Lunch cafe placed in premier retail shopping plaza and growing in sales in West Fort Worth is now available for acquisition. This business was established in late-2012 by the current owner constantly upgrading the business interior since inception. This business occupies a 3,000 SF space of a premier retail strip center that is conveniently located next to one of the main streets of the city, and is surrounded by densely populated residential area as well as numerous restaurant chains. While competition is expected for any type of restaurant, this business has tremendous reputation in the area due to high-quality fresh products and well-structured menu, coupled with a strong brand name. This breakfast and lunch cafe has a wide array of different menu items such as omelets, pancakes, eggs benedicts, sandwiches, salads, combo platters, Tex-Mex, specials and etc. Most of the customers are a well mix of middle to upper-class individuals and families from surrounding densely populated residential neighborhoods that has access to large amounts of disposable income. Gross sales for 2018 was $910,000/year that has shown a trend of consistent growth over the last several years of operation due to its prime location and corporate ADs that is done on a regular basis. Although some marketing is in place through corporate and word of mouth, proactive store-level marketing methods such as direct mailing, delivery services, 3rd party delivery service, weekly specials, coupons and promotion needs to be utilized to achieve maximum income potential as well as growing the customer base beyond the immediate market area. Utilization of targeted marketing tactics to the senior age group within the local area is extremely beneficial as the city is known to hold many older individuals with large amounts of disposable income available due to this area being a hot spot for retired individuals. By using senior discounts and special promos to the majority group within the local population will result in higher sales as more elders come in the morning compared to young individuals. This franchise breakfast/lunch restaurant placed optimally within a premier retail strip center is ready for a potential buyer that wishes to acquire a successful franchise business with a well structured system in place.
This business is located in a 3,000 SF end-cap space of a high-end retail strip center that has many upscale businesses and busy roads that bring constant traffic to the area.
Some marketing is done through social media outlets and corporate AD, but other proactive marketing methods needs to be utilized to generate more cash flow and acquire new customers.
Few competitors are within the immediate market area, but this franchise has a well-structured menu and proven concept that is increasing the sales each year.
While Corporate will provide a comprehensive hands-on training, the current business owner will provide training and support to make the transition as seamless as possible.