Office ID: #000785
Boutique fitness studio that offers unique personal training services in upscale, developed area of city in West Dallas is now available for acquisition. The business was founded in 2015 by the current owner of the business. This business in a 2,096 SF space of premier retail center is located next to an intersection with consistently heavy traffic and nearby densely populated residential area filled with high-income individuals and small businesses that attract a number of people to the area. This fully-equipped private club gym offers two types of personal training services. The first one is "1-on-1 private training" which is a traditional personal training style. The second service is called "Private Team Training" and it is very unique concept that 4-6 people of a small group workout together per one coach with their specialized program which no other gyms in the area are offering. The business sells meal prep packages from a 3rd party food service provider including a variety of beverages as well as promotional custom company logo sportswear. Most of clients are high-income individuals between the ages of 22 and 50 from the surrounding affluent residential neighborhoods. Competition can be expected for this type of industry, but this business has been well-positioned by exploiting the niche market which focuses more on small groups compared to other gyms focused on larger groups. Their unique program utilizing high-end technology allows them to still take the advantages (personalized care) of "group workout" but remove the disadvantages (lack of personal attention) of large group workout out of the equation. Gross sales have been consistently growing since its inception and running at $32-35K per month in present time with over 80 members returning on a monthly basis. Proactive marketing needs to be done to reach full potential of this business, and since this business is located in a high-income residential area, targeted marketing to high-income individuals for this area will tremendously boost the sales. Since the current owner hasn't been aggressive with social media such as Facebook, Instagram, etc., more pro-active online marketing thru social media will help the business to not only reach out to new customers within untapped areas but also strengthen the current customer base by creating an active online community for all clients. This well established boutique high-tech private fitness club in prime location now available for any potential buyer interested in well-established and growing private fitness center.
This business is located in a 2,096 SF space of upscale retail strip center that is next to an intersection with consistently heavy traffic and retail businesses that attract people to the area. All equipment is in great condition and in excellent working order.
Minimal marketing is done, and more of online marketing methods related to social media such as Facebook, Instagram, etc. are needed to fully utilize to achieve maximum income potential.
There are several different competitors in the immediate market area, but this business offers unique program that no other gyms are providing. This fitness has strongly positioned and has built up solid customer base with over 80 clients by providing high-technology service but still affordable price point.
Owner will provide a sufficient training for an agreed upon period to make the transition into the business as seamless as possible.