Office ID: #001064
Over 15-year established upscale bakery specializing in custom cakes and cupcakes is now available for acquisition. This business was originally established by the current owner in 2004 and has relocated to the current location in 2017 as the business has outgrown the space at the previous location. Right after the relocation, the facility was completely renovated at the cost of over $100K. This business is located in a 1,300 SF space of a retail strip center just off from the major highway, surrounded by an extremely high-income residential neighborhood and an enormous presence of retail chains. Various menu items are prepared by professional bakers and cake designers ranging from cupcakes, dessert cakes, wedding cakes, toppers & flutes, and it also provides custom cake orders to accommodate all kinds of customer's preferences. The majority of the customers are high-income Caucasian individuals and a good mix of various ethnic groups from the nearby affluent residential area. Competition is expected in this industry, but this business has built up its solid customer base that has been accumulated in the last 16 years of operation by not only providing a strong product line and exceptional customer service but also providing custom-design cakes that have differentiated itself from the competition. Few competitors are still within the immediate market area, but this is the only cake shop that offers custom cakes and cupcakes. Revenues have been growing every year, running at around 250K-280K per year over the last several years, but the growth has been temporarily halted due to COVID-19 in 2020. Although some online marketing is in place through social media outlets such as Facebook and Instagram, more pro-active marketing methods need to be utilized to achieve maximum income potential as well as to grow the customer base beyond the immediate market area. Focusing on acquiring wholesale or corporate accounts for catering from nearby corporate offices and headquarters, medical offices, car dealerships, schools, churches, etc. can also have an immediate effect on the overall sales. This business still has great potential as this bakery has been known as the best bakery in the area by the local community, and the demand for custom cakes and cupcakes is increasing through social media marketing. This is a great opportunity to acquire a well-established upscale bakery for a potential buyer who is willing to be more hands-on in the day-to-day operation and marketing to reach out to untapped areas of the city.
The business is occupied in a 1,300 SF space of a retail strip center located in a prime location surrounded by the national grocery market and an enormous presence of retail chains with heavy traffic. This business was relocated to the current location in 2017 and completely renovated right after the relocation. The condition of all equipment and facilities are in excellent condition. All equipment and facility are in excellent condition and in great working order.
Currently, some social media marketing is in place, but other proactive marketing methods such as direct mailing, flyers, coupons, loyalty programs, etc., need to be utilized to generate more revenue. Marketing efforts on increasing catering business to corporate offices and headquarters, medical offices, car dealership, and churches nearby can also significantly improve the sales as the catering business remain untapped. Given the demographics of the area and the preferences of current customers, adding a custom-designed cookie would be a natural fit.
Competition is expected in this industry, but this business not only offers quality products in a wide variety of cakes and baked goods but also provides customized options for its ingredient and design to accommodate all kinds of customer's preferences.
The owner will provide sufficient training for an agreed-upon period to make the transition into the business as seamless as possible.