Office ID: #000869
Franchise home-style cooking American restaurant established for over 3 decades that is located in the epicenter of a busy community is available for sale. This business was originally established 35 years ago in 1984 and later acquired by the current owner in 1999. This business occupied in a 3,713 SF space of free-standing building featuring convenient drive-thru is located nearby super regional shopping center and the mall of this city which have numerous brand name national retailers and major restaurant chains. This nationwide franchise restaurant is well known as the place for country-style homemade American food, and their chicken fried steak & dinner roll are very famous as one of the best quality product within the industry. The restaurant offers more than 50 variety of fast casual home cooking foods such as country fried steak, all day breakfast buffet, pancakes, fried chicken, grilled chicken, roasted chicken, pot roast, catfish, sandwiches, and various sides to accommodate each entree. A majority of customers is very well mix of all ethnicity in wide range of age group. A large portion of customer consists of loyal customers that have been accumulated for the last 35 years of operation. Competition is unavoidable in this type of industry, but this franchise is highly competitive in terms of traditional home-style cooking of American cuisine concept with its reputable name widely-known to people and reasonable price point, and moreover this business is the only location from this franchise in this whole city. The most recent gross net sales of this nationwide franchise American cuisine restaurant has been running at around $850-900K per year which is quite down from previous years used to be over $1Mil mainly with higher catering sales. However, its prime location and its name recognition, coupled with more of catering marketing will definitely bring his business back to its previous days and be able to reach its full potential. Some marketing is in place through the franchisor, more of store-level proactive marketing method needs to be utilized such as direct mailing, flyers, social media outlets, coupons, and daily specials etc. to achieve maximum income capacity as well as growing the customer base beyond the immediate market area. Marketing efforts on catering service to schools, companies, public agencies, etc. can also greatly improve the sales as catering business still has remained largely untapped. This business is looking for a prepared entrepreneur who can be hands-on in the day-to-day business operation and conducting pro-active marketing for next level growth.
This business in a 3,713 SF space of free-standing building is located in the hub of a city, where reginal shopping center and enormous presence of retail chains and nationwide franchise restaurants are located. All equipment including A/C, kitchen equipment has been all updated or refurbished, and roof and siding was replaced as a new 6 years ago.
Some marketing is in place through corporate and 3rd party online delivery, but more local marketing is necessary as there is minimal. More marketing effort on catering business is crucial as it still has a huge room to grow.
Few competitors were found within the immediate market area, but this franchise is competitive due to its strong brand awareness and superior product quality with reasonable price point while this is the only location from this franchise in this city.
While Corporate will provide a comprehensive hands-on training, the current business owner will provide training and support to make the transition as seamless as possible.