Office ID: #000834
15 year established family owned 100% made from scratch American home style cooking restaurant in Northeast Denton is available for acquisitions. The business was originally established in 2004 and acquired by current owner in November 2015 and introduced in house bakery and secret recipe for many of the items which has been awarded and recognized in the newspapers and magazines. With the dedicated and knowledgeable staff, they are able to serve and handle large crowds in the efficiently and effectively. Since the acquisition, the annual revenue has been consistently over $800,000/year without any proactive marketing other than its own website, word of mouth, referrals, and the return customers from the close knit community. The area this business is in is well known for equine related industry and considered as destination for equine enthusiasts, which consists of many horse farms, trade shows, breeders, and market for buying and selling horses, and this draws lot of out of town tourists from the surrounding states of Texas. Most of the customers are Caucasians individuals and families in their mid-30s to 60s and majority of them are local residents and some are from out of town come for the equine related businesses. There are many ways to increase the overall sales other than proactive marketing online and in the social media outlet. Currently the business is not open for breakfast during weekdays and operates as quick service/fast casual as there are no servers or wait staff in place. If the new owner opens for breakfast for 7 days a week and changes to full service restaurant with full wait staff, it should increase overall sales as the type of food that is served, the patrons would like being catered and served to. Also, because the town is relatively small and limited population, third party delivery service is not available in this area. By hiring a delivery person, this should help boost up overall sales as well. The owners are minimally involved in the overall operation. The husband and wife spend approximately 20-25 hours each week. The husband is mainly responsible for inventory and book keeping and the wife's main role is scheduling and overseeing the business and neither of them is involved in the actual physical labor. This is a great opportunity to acquire an immediate income generating well established American restaurant for any potential buyer who is willing to be a bit more proactive in marketing and be hands on in the day to day operation.
This business is located in 4,800 SF retail strip center in an area well known for all equine related industries, including farms, shows, breeders, etc. All major kitchen equipment is in impeccable condition as most of them have been replaced within last 3 years.
There is no marketing in place other than its own website. As this business has been featured in magazines and newspapers for its, word of mouth has been most successful marketing tactic. By being more proactive and fully utilizing online and social media marketing, the business could create more exposure and generate much more revenue. This business does not have wait staff in place and by changing the business into full service restaurant, the business should see immediate increase in sales as most of the customers like to be catered and served to. Also by opening for breakfast on weekdays and hiring an in-house delivery driver should increase overall sales, as third party delivery service is unavailable in this area.
There are few other competitions in the area, but this business makes everything in house from scratch and has in house bakery for fresh baked goods.
The owner of both businesses will provide the necessary training needed to smoothly transition into the business operations.