Office ID: #001042
A well-established pizza tavern in the fast-growing city of DFW is now available for acquisition. This business was established by the previous owner in 2017 and was later acquired by the current owner in 2019. Most of the customers are a well mix of ethnic groups from nearby densely populated residential neighborhoods while the college students from University just 5 miles away are predominant for this business. Competition is expected as the city is well known for pizza and is packed with various types of pizza restaurants, but this business has its own demographics in which those who seek high-quality pizza even though the price is above average. Gross sales of this pizza tavern have been consistent around $24,000/month over the last several years before the pandemic. Currently, some marketing is in place through its website, social media outlets, 3rd party delivery service, etc. Still, more marketing efforts on delivery and take-out service by expanding 3rd party delivery service or launching in-house can greatly improve the sales as the demand for delivery and take-out service is growing than ever after the COVID-19 outbreak. Marketing efforts on increasing catering business account to corporate offices and headquarters, medical offices, car dealership, and churches nearby can also significantly improve the sales as the catering business remain untapped. Targeted marketing to students also can be a huge draw by utilizing marketing methods such as student discounts, happy hours, special events, etc. since a large portion of the customer base of this business is students. This well-established pizza tavern is ready for a potential buyer to actively involve in the business operation while marketing to grow the business to maximum income capacity.
The business is occupied in a 2,400 SF space of a mixed-use development in a prime location surrounded by many restaurants and densely populated residential neighborhoods. All equipment is near perfect condition and in great working order.
While word of mouth has provided an ample amount of customer acquisition, proactive marketing is crucial for growing the cash flow of this business. Some online marketing is currently in place through social media outlets and its website. Still, proactive marketing to the local area, such as direct mailing, daily specials, door hangers, flyers, student discounts, happy hours, etc. are needed to be fully utilized to achieve maximum income potential.
Few competitors are within the immediate market area, but this business offers much higher product quality than other competitors. Customers still come back for high-quality food even though its price point is slightly higher than the competitors.
The owner will provide sufficient training for an agreed-upon period to make the transition into the business as seamless as possible.