Office ID: #001060
A newly-established beauty school providing various classes in North Dallas is now available for acquisition. The business was originally established in 2018 by the current owner. The business occupies a 4,332 SF space of a retail strip center right next to the intersection surrounded by densely populated residential neighborhoods. Various programs are offered at this beauty school, such as the most popular cosmetology, esthetician, nail technician, an eyelash extension, micro-blading class, Botox, facial filler class, etc. The customer base consists of limited ethnic groups of females with a wide range of ages from 20 to 50. There are 2-3 competitors within the immediate market area, but this beauty school has well-positioned in the market since its inception due to its various programs at affordable tuition. This beauty school offers more types of programs than other competitors and has attracted a lot of customers with inexpensive tuition. In 2019. the gross revenue was approximately $200,000 and in 2020, despite the pandemic, the business was able to generate $187,000 by offering a mix of online classes and in-class activities. This beauty school is offering only virtual Cosmetology classes at the moment, but expanding and offering other classes will generate an immediate increase in revenue. Currently, no direct marketing is in place, and direct marketing such as flyers, direct mailing, etc., is a basic marketing method to acquire local customers in the immediate market area. Especially, various online marketing such as social media outlets, SEO, website design & development, new contents creation, etc., coupled with direct marketing, will provide a healthy boost in sales by reaching out to individuals that have yet to realize this business is in the local area. Hiring a salesperson or dedicated staff that handles managing student enrollment will increase the fluidity of transactions between the business and students while allowing the owner more time to focus on active marketing within the area to bring in new customers. New owners can attract different types of customers by offering different types of programs than the current ones, such as barber schools, laser schools, etc., or by offering technical classes that are more advanced than the current class. Opening up evening classes can be an option to acquire students who cannot take classes during the daytime. This business has done very well with its groundwork, poised for next-level growth. A potential buyer should be able to realize the growth by getting more involved in the day-to-day business operation and conducting pro-active marketing.
The business is located in a 4,332 SF space of a retail strip center surrounded by densely populated residential neighborhoods. All major equipment is brand new within 2 years or less and great working order.
Currently, no direct marketing is in place, and direct marketing such as flyers, direct mailing, etc. is a basic marketing method to acquire local customers in the immediate market area. Especially, various online marketing such as social media outlets, SEO, website design & development, new contents creation, etc., coupled with direct marketing, will provide a healthy boost in sales by reaching out to individuals that have yet to realize this business is in the local area.
There are 2-3 competitors within the immediate market area, but this beauty school has well-positioned in the market since its inception due to its various programs at affordable tuition.
Too many businesses and another interest
The owner will provide sufficient training for an agreed-upon period to make the transition into the business as seamless as possible.
