Office ID: #000399
Prime location franchise fast-casual BBQ restaurant near a major toll way is available for acquisition. This business was first established by the current owner of the business in 2013. The location of this business is in one-of-the-best areas for customer acquisition as there's a major toll way nearby including a well-mix of families and individuals that has ample amounts of disposable income. Most of the customers are employees from the nearby nationwide retailers and many families from the nearby neighborhoods. Net sales average was $600,000 - $625,000/year in the last few years of operation that has been consistently growing each year up to 2016. Owner involvement is critical to the business generating more revenue since the current owner doesn't have enough time to allocate towards proactive marketing. Corporate ADs along with word of mouth provides an ample amount of customer acquisition, but this business can't achieve full capacity without proactive local marketing from the owner. Various local marketing tactics can be used to increase sales such as direct mailing, delivery service, catering, student discounts, and social media marketing on numerous online outlets. Their menu consists of many items that range from various types of BBQ meats, sandwiches, salads, side dishes, and desserts that are made from scratch. The franchise was built upon their first business model of a buffet-style restaurant and later added the option of fast casual style in the last few years, but this location has the fast casual style model that accommodates towards customer dense locations and individuals with a busy lifestyle or passing by on the toll way. Depending on location, the owner of the business can utilize this knowledge to choose between the fast casual style and buffet style that matches with the demographics of the area.
This business is located in a 2,200 SF end-cap space of a retail strip center that is surrounded by various nationwide retailers and is beside a major toll way that brings tremendous traffic to the area. All equipment is in great condition and in working order.
The only two sources of marketing that is currently being implemented are through word of mouth and corporate ADs. Proactive marketing within the local area is needed to generate more revenue. Anchor tenant of this retail center-renown national grocery chain is opening soon which will tremendously increase traffics to this center thus raising the revenues of this restaurant.
Few competitors are within the immediate market area, but this business is a well-known franchise that has high brand recognition as well as a perfected recipe which everyone can enjoy.
Owner of the business will provide training as needed to smooth the transition into the business operation. Corporate will provide training for a set amount of time at the corporate training center.