Office ID: #000398
Prime location franchise BBQ restaurant with high volume sales in North Dallas is available for acquisition. This business was first established by the current owner of the business in 2008. The location of this business is in one-of-the-best areas for customer acquisition as there's an upscale mall nearby as well as schools that has many students with ample amounts of disposable income. Most of the customers are various professional workers from the nearby nationwide retailers that come during lunch hours and high-income families in dinner hours that are from the neighborhoods within this middle-high class area. Net sales average was $1,050,000 - $1,100,000/year in the last few years of operation that has been consistent each year with a slight increase in 2016. Owner involvement is critical to the business generating more revenue since the current owner doesn't have enough time to allocate towards proactive marketing. Corporate ADs along with word of mouth provides an ample amount of customer acquisition, but this business can't achieve full capacity without proactive local marketing from the owner. Various local marketing tactics can be used to increase sales such as direct mailing, delivery service, catering, student discounts, and social media marketing on numerous online outlets. Their menu consists of many items that range from various types of BBQ meats, sandwiches, salads, side dishes, and desserts that are made from scratch. The franchise was built upon their first business model of a buffet-style restaurant and later added the option of fast casual style in the last few years, but this location still has the original buffet-style model that accommodates towards high volume sales and customer dense locations. Depending on location, the owner of the business can utilize this knowledge to choose between the fast casual style and buffet style that matches with the demographics of the area.
This business is located in a 3,500 SF retail strip center surrounded by many nationwide retailers and is beside an upscale mall that brings heavy traffic to the area. All equipment is in great condition and in working order.
The only two sources of marketing that is currently being implemented are through word of mouth and corporate ADs. Proactive marketing within the local area is needed to generate more revenue.
Few competitors are within the immediate market area, but this business is a well-known franchise that has high brand recognition as well as a perfected recipe which everyone can enjoy.
Owner of the business will provide training as needed to smooth the transition into the business operation. Corporate will provide training for a set amount of time at the corporate training center.