Office ID: #000767
Franchise American restaurant serving home-style cuisine in one of the fastest growing city and county in North Texas is available for acquisition. This business was originally established in 2016 by the current owner of the business. Some restaurant chains are within the immediate market area, but this is the only home-style American restaurant with unique taste and serves within their own demographic in the area that also includes a drive-thru and superior product high in quality compared to nearby restaurants without a drive-thru. Most of the customers are upper-class Caucasian individuals from the surrounding densely populated residential neighborhoods as well as foot traffic that come to the local area for the mall which is few miles away from where the business is located. Gross sales average was $815,000/year that has been consistent since the establishment due to the amazing location of the business and online marketing that is done on a regular basis. Proactive marketing and owner's pro-active involvement are crucial to the further growth of this business as utilization of local marketing tactics will bring new set of customers and grow the overall sales of the business. There are many ways to proactively market this business such as direct mailing, social media outlets, delivery services, 3rd party delivery service, weekly specials, coupons and full-time owner involvement. Owner involvement will help reduce excessive payroll expenses and increase the overall customer relationship with the business. As all the menu items were created to provide quick service, both dine-in and drive-thru are exceptionally fast and can handle sudden increase of customer orders. The menu consists of many traditional American cuisines such as fried chicken, grilled chicken, chicken fried steak, grilled fish, pot roast, breakfast sandwiches, desserts, and much more. Acquisition of this well-known franchise along with great marketing will provide what this business needs to reach its full potential.
This business is located in a 2,373 SF free standing building by densely populated residential neighborhoods. The restaurant has 150 seats and features a drive-thru. All equipment is in impeccable condition and in working order with new equipment placed in 2016.
Some marketing is in place that has grown the business, but other proactive marketing methods need to be utilized to achieve maximum income potential.
Few competitors are within the immediate market area of this business, but this business competes with higher quality products and an easily accessible location that is extremely visible from the street.
Comprehensive training from the corporate will be provided in addition to owner's training for a smooth transition into the business.