The company is a family-owned, flooring, countertop, kitchen and bathroom remodeling company. They've been in business for over 19 years and offer sales and installation of ceramic, porcelain & natural stone tile as well as granite & quartz counters, carpets, hardwood, laminate & luxury vinyl flooring. They also offer full home, kitchen and bathroom remodeling services.
The target market for their products and services is within a 15 to 20 mile radius of their Katy, Texas location with the majority from new and growing housing developments within the local community.
The company’s clientele consists mainly of individual homeowners. These homeowners are typically middle to upper income homeowners who tend to be in their forties and older. The majority of their business is generated through repeat customers from previous jobs, referrals from their extensive data base of satisfied customers and from walk-ins at their retail location. Because of the company’s proximity to the energy corridor in Houston, a large portion of their clients are well educated professionals and engineers.
The remodeling industry is primarily known for having a multitude of niche operators. There are many companies who specialize in one facet of the home improvement/remodeling industry. This company handles ALL aspects of the remodeling process, they assemble the right team of outside contractors and manage the project to insure completion in a timely and efficient manner. They are one of the few companies in the area who offer this full-service approach to the home improvement process.
The company receives a large majority of clients from their large data base of satisfied clients they have developed over the last 18-years. Their professional company website is an important piece of their customer generating tools. They also receive many calls through the local Yellow Pages web site. A new growing resource is a website called Next Door which posts reviews and articles about local businesses and is fast becoming the go-to resource for resourcing companies for home improvement projects.