Office ID: #001046
Semi-absentee operated in a prime location NY style gourmet pizza dine-in & delivery restaurant in Frisco, Texas is now available for acquisition. The current owner acquired a failed business in late 2018 and grew the sales with its brand and concept, and the sales have been growing since the acquisition. The gourmet pizza place is occupied in a 1,750 SF space of a retail strip center surrounded by many retail businesses and affluent neighborhoods in a consistently growing and developing area of the city. The majority of the customers are middle to high-income Caucasian individuals and young families and a well mix of other ethnic groups from nearby neighborhoods. This business serves a variety of products ranging from appetizers, salads, classic pasta dishes, brick oven-baked pies, and beer with to-go availability. Few competitors are within the immediate market area, but this business provides superior quality of food at reasonable price points and personalized services and also, this gourmet pizza restaurant is the only authentic New York-style pie place within the immediate market area which has differentiated itself from the competitions. There are managers in place along with experienced and capable employees and the owner spends approximately 15-20 hours per week mainly on higher-level management such as bookkeeping, payroll, inventory, and customer relations. Even though this business utilizes third-party delivery services, they have their own delivery drivers that will deliver within a 5-mile radius and this ensures the food to be delivered with care in a timely manner. Gross sales of this pizzeria have been growing consistently every month since acquisition averaging just under $50,000 per month in 2019 and over $70,000 in 2020 even under the pandemic due to its prime location, strong product lines, the best quality ingredients, never frozen toppings and meats, and personalized services. Currently, the owner is outsourcing the marketing to a company that does various types of direct marketing, but more online and independent marketing especially building social media presence would generate more revenue and reduce unnecessary marketing expenses. Marketing efforts on increasing catering business from corporate offices and headquarters, medical offices, car dealership, churches, etc. can also greatly improve the sales as a catering business still remain under-served. Extending delivery times and business operation hours will definitely help to increase the sales of the business as well. Besides that, there is still much more marketing such as coupons, daily special, loyalty programs, events, etc., that can be utilized to achieve maximum income capacity. This is a great opportunity to acquire a growing and unique gourmet pizzeria for a potential buyer who is willing to be more hands-on in the day-to-day operation and marketing to reach out to untapped areas of the city.
The business is occupied in a 1,750 SF space of a retail strip center located in a prime location surrounded by retail areas and affluent residential neighborhoods. The majority of equipment is in excellent condition and great working order.
Some direct marketing is currently being done, but online marketing needs to be supplemented. There is still plenty of room to grow for this business due to its prime location, and the city has well-suited demographics for this type of restaurant particularly with a large amount of disposable income which can generate more revenues along with proactive marketing. The in-house delivery is offered for only dinner time. If in-house delivery is available all day, it would increase overall revenue immediately.
Competition is expected in this industry, but this restaurant has a strong customer base and unique product line far superior to any other corporate pizza restaurants in the area.
Opening up a new location
The owner will provide sufficient training for an agreed-upon period to make the transition into the business as seamless as possible.