Office ID: #000991
A unique home-cooking restaurant in Fort Worth is now available for acquisition. This business was originally established in 1991 by the current owner and has relocated to the current location in 2005 as the space at the previous location was outgrown. This unique diner is occupied in a 2,400 SF of an end-cap space in a retail strip center nearby a busy intersection and is easily visible and accessible from the main road. The demographic of customers for this diner is predominantly middle to upper-class in relatively older generation with a large amount of disposable income. Few competitors are within the immediate market area, but this business has a solid customer base that has been accumulated in the last 29 years of operation by providing a strong menu - all made from scratch and superior customer service which has differentiated themselves from the competition. There are many fast-food restaurants around the business, but there is a lack of options for health-conscious and quality food. It is a competitive advantage over others as the restaurant is providing more than 100 menu items of healthy foods and not a single item is fried but grilled. Various menu items are provided at this unique home-cooking dinner at ranges from appetizers, entrees, sides, pastas, salads, sandwiches, baked potatoes, vegetarian, soups, kid's menu, brunch menu, and desserts. Gross sales average was $220K-230K per year that has been consistent over the last 3-4 years due to its unique products and solid customer base this business has built over 29 years since 1991 without a single marketing in place. Proactive marketing is absolutely required for this business to grow the sales and maximize profit such as coupons and flyers to nearby homes, catering service, 3rd party delivery service, etc. Some renovation and possibly re-branding of the restaurant are highly recommended as the exterior and interior of the restaurant as well as its underlying designs and themes are somewhat outdated from its long business history. Such re-branding will give a more modernized look to this long-established cuisine which will in result attract a new set of customers. The installation of more modern signage on the facade of the exterior building facing the other main road will increase the visibility of the business by far. This 29-year established restaurant is looking for an energetic, creative entrepreneur who can revitalize this restaurant and bring its legacy to the next phase.
This business in a 1,900 SF is located next to a busy intersection surrounded by the enormous presence of retail chains in the area with heavy traffics. Major equipment is in great condition and in good working order.
There is currently no single marketing done to proactively grow the business, and the business needs a full scale of marketing which includes online and offline marketing to bring the sales up. This restaurant has been established for nearly 3 decades, and re-branding the restaurant may be a way to success while keeping a great menu & recipes intact.
Competition is expected in this industry, but the restaurant has accumulated a solid repeat customer base for the past 29 years of operation due to its strong product line and personalized service. This restaurant has an advantage to health-conscious customers because every menu is grilled and never fried while keeping its freshness and taste good of the food.
The owner will provide sufficient training for an agreed-upon period to make the transition into the business as seamless as possible.