Office ID: #000522
Franchise home-style cooking American restaurant in the epicenter of a busy community in East Fort Worth is available for acquisition. This business was originally established over a decade ago in 2004 by the current owner of the business. Competition can be expected for any franchise restaurant, but this business is the only home-style American restaurant in the area that has a drive-thru and has superior product quality compared to nearby restaurants without a drive-thru. Most of the customers are middle-class Hispanic individuals from the surrounding densely populated residential neighborhoods and the heavy traffic from the major highway right next to this business. Net sales have been in the rage of $740,000-850,000/year for the last 3-4 years of operation without any owner involvement. Proactive marketing and owner's pro-active involvement are crucial to the further growth of this business as utilization of local marketing tactics will bring new set of customers and grow the overall sales of the business. There are many ways to proactively market this business such as direct mailing, social media outlets, delivery services, 3rd party delivery service, weekly specials, coupons and full-time owner involvement. Owner involvement will help reduce many payroll expenses and increase the overall customer relationship with the business. The business is also anchored very well by the major grocery chain in the nearby retail strip center and could be used to potentially increase drive-thru sales with marketing. Various products are provided on the menu consists of many traditional American cuisines such as fried chicken, grilled chicken, chicken fried steak, grilled fish, pot roast, breakfast sandwiches, desserts, and much more. This business has everything in place for a potential buyer to proactively market this business as well as being fully involved in the day-to-day operations.
This facility is located in a prime 2,522 SF stand along location with great visibility and the drive-thru consists of 60% of total sales. All equipment is in excellent condition and well maintained along with a state-of-the-art facility. This gorgeously built standalone building with drive-thru can be converted into other type of restaurant in order to maximize potential of this prime location.
There is no marketing in place at the current time, but proactive marketing needs to be utilized in order to generate more cash flow and acquire new customers.
This is the only drive-thru home-style cooking of American cuisines in the immediate market and any other similar businesses are all low fast food quality without drive-thru.
Owner will provide training along with franchise HQ providing extensive training for a smooth transition into the business. Such training will take place locally in Dallas.