Office ID: #000996
10 year established nationwide franchise tax preparation service company is available for acquisition. This business was established by the current owner in 2009 and has built up a solid customer base over the years. After the CEO change recently, the company has is offering additional services other than personal and business tax preparation and ITIN application, such as roadside assistance, credit repair, identity protection, and 24/7 access to board-certified healthcare practitioners via phone and video chat. This business is occupied in a 1,287 SF retail strip center anchored by a busy gas station and a coin laundry and this brings a good amount of foot traffic and creates exposure to the public. The majority of the customers are low to middle-income individuals and families from densely populated neighborhoods and local businesses are predominantly Hispanic clients. Other than corporate marketing via SNS and text message services, some marketing is in place such as coupons in local businesses including cellphone stores, check-cashing businesses, and local banks. The most effective marketing tactic is the wavers on the street, but much more proactive marketing needs to be implemented other than corporate, such as direct mail and more online presence to acquire new customers that are yet familiar with the business. Competition is expected, especially in this area due to a large population of Hispanics and low-income individuals and families, but this business has been operating for over 10 years and has built up solid customer base and good relationship with them. There is an unused booth and this space could be leased for additional income or could be converted by the buyer for additional income by offering check-cashing services, bill pay, and sending money services. This is a great opportunity for a buyer to own an established franchise business that is willing to put more effort into proactive marketing to further grow the sales.
This business is occupied in 1,287 SF retail strip immediately next to a gas station and a coin laundry which brings a lot of foot traffic to the business. The surrounding residential neighborhood is resided by predominantly Hispanics.
The most effective marketing tactic has been the waver on the street directing potential customers to the business. However, more proactive marketing is needed and offering new services such as translation, faxing/copying, notary public, check cashing and bill pay, in order to further grow the revenue and acquire new customers. There is also an unused booth and this space could be leased out for additional rental income.
There are few other competitors that have recently opened, but this business has been in business for over 10 years and has a strong established customer base.
While the corporate will provide one week comprehensive training online, the current business owner will provide training and support to make the transition as seamless as possible.