The Escape Room

Business Description

Office ID: #000918

The oldest escape room in DFW located in the hub of Dallas is now available for acquisition. This business, literally a pioneer in escape room industry, was originally established in 2015 by the current owner, and was relocated to the current space in early 2016. This unique escape room was made from scratch, and all designs, concepts of 4 themes were developed by the current owner who has many years of theatrical background. The business is in a 2,500 SF space of retail strip center is located in an area well-known for its vibrant street, art galleries, concerts, music, bar and restaurants which attract a large number of people as their weekend destination. A large portion of the customers consist of various ethnic groups with wide range of age coming from nearby area, but the customer base is not limited to the immediate market area but it goes all the way to the entire DFW due countless visitors to this area. There are 2 types of customers of this business, first of which is non-corporate customers such as individuals, families, gamers, tourists etc. and second corporate customers from nearby companies for corporate events and team building purpose. There is one corporate escape room just on the outskirt of the immediate market area this business is in, but this business offers personalized service with unique themes and designs that differentiate it from the corporate escape room. As a pioneer in escape room industry, gross sales of this escape room were used to be greater around 350K-400K per year in the first 3-4 years, but now it is around 250K per year. Although some online marketing is in place through its website and social media outlet, more of store-level proactive marketing method such as direct mailing, flyers, coupons, loyalty program, special discount for corporate customers etc. needs to be utilized to achieve maximum income capacity as well as growing the customer base beyond the immediate market area. Introduction of new theme can attract not only new customers but also previous customers who had already experienced current themes in the past. This well-established escape room is looking for an energetic, creative entrepreneur who can take this business to the next level.