Dropship Women’s Athleisure and Swimwear Products Ecommerce Business
According to the Allied Market Research report the global women's activewear market size was estimated to be $119,078 million in 2017 and is expected to reach $216,868 million by 2025. Driving the global market is the surge in participation of consumers in physical and fitness activities. Moreover, there is an increase in the female consumer base for activewear, owing to holistic approach of female customers toward sports and fitness. In addition, the global swimwear market was valued at $18,454 million in 2017, and is projected to reach $28,148 million by 2024. Swimming is considered as one of the most popular fitness & recreational activities.
This turnkey ecommerce dropship business specializes in style and comfort selling unique, trendy women’s athletic wear (or Athleisure) and swimsuits. The company has chosen these two niches in the women’s fashion segment as they offer year-round stability yet provide some peak revenue increases in the summer. Although customers are located worldwide, the majority of the sales are generated from customers in the U.S.
Through various marketing methods which include utilizing ambassadors/models to publicize its products (of which there are currently about 9,800), the owner has honed in on what works for conversions with the customers organically with no advertising spend. The business model has proved successful with the company enjoying steady profits of about $8k on average per month with high net profit margins of 44%.
Working only about 5-10 hours per week overseeing operations, this business provides the owner with relatively passive income. There are two Virtual Assistants (VA’s) who handle all of the day to day operations, including Instagram engagement, customer fulfillment, customer relations and even product selection.
Acquiring this business provides a new owner the opportunity to get in near the ground level of a relatively new business with great fundamentals including 100% dropship model, large email list, large traffic (Top 1% of Shopify stores that launched the same week), global customer appeal and reach to springboard off its foundation to greater profitability.
Continuing to operate as is, this business is a steady source of passive income stream providing profits of about $8k per month on average (based on past six months’ data). However, building upon its solid performance and applying new marketing efforts, this store has incredible scalability potential. Two main strategies for future growth include increasing/ expanding advertising and email marketing.
This business’ key competitive advantages lie in its more efficient supply chain, superior quality along with its trendy and unique products. The site has over 600 pictures of happy customers modeling the products!
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