Murphy Business and Financial Corporation is pleased to represent for sale a top performing franchisee of highly successful and well-established digital marketing consultancy. The owners, a husband-wife team, work from a home office while serving customers across the US. Their low overhead helps them to consistently enjoy discretionary earnings near 70% of revenue. They have focused their business around a highly refined and dramatically effective approach to Search Engine Optimization (SEO); however, a new owner may wish to leverage the franchise system to provide a wider variety of additional digital marketing services.
The owners operate as a home-based virtual office. With their national client base, they are able to serve their customers from anywhere in the US. They currently divide their time between two highly desirable locations based on the seasons. This unique model would also enable an individual buyer to live anywhere they desired, and enjoy a similarly high income as the current owners do. Alternatively, an agency buyer looking to add digital marketing services to their portfolio could easily relocate the business operations to their current location.
The current owners have run this as a lifestyle business, earning a very high income while maintaining reasonable hours and avoiding the hassle and expense of employees and offices. This approach has limited their growth to what they can personally handle, as evidenced by stable revenues and profits over the years. However, the digital marketing is a huge and rapidly growing market, with sales currently in excess of $200 billion. This franchise system has the tools and training in-place to assist their franchised offices in growing their business to match the owner's individual goals. Many of the franchisees in the network operate their businesses as full service digital agencies with 10-20 employees, millions in sales, and 100’s of clients. That potential exists for a new owner.
As with all industries, there are many competitors in the digital marketing industry. The company distinguishes itself in several ways. First, the company has developed a proprietary SEO methodology that delivers outstanding ROI for its clients in approximately 95% of its engagements, a success rate high above the norm for most marketing activities. This results in high client retention as well as ongoing referrals for new business. The second way the company distinguishes itself is through its association with the franchisor. The franchisor’s brand confers the scale of a large company as well as great longevity in the marketplace, enabling the company to compete for larger clients than it would on its own. Finally, the company has developed an extensive library of case studies that demonstrate the results that it has consistently achieved for clients is a wide variety of industries. These three factors provide the company with a powerful competitive edge in the marketplace.
Owners are near 60 years old and look forward to pursuing an active retirement after ensuring a smooth transition for the new owner and their customers.
Will train for 12 weeks @ no cost. The company focuses its business on Search Engine Optimization (SEO). Their methodologies are rigorously documented and systematically applied to each client they obtain. This systematized approach would enable an individual buyer with a marketing/sales background to quickly come up to speed and deliver a world-class SEO solution to new and existing clients. Alternatively, the business fits as an acquisition for a company already involved in other aspects of digital marketing, or a traditional advertising agency that wants to move into digital marketing. The company’s methodologies can be taught to existing or new employees, and delivered to the agency’s existing clients as well as expanding offerings available to the company’s current clients.