Strength.com - Sports Nutrition and Supplements Brand Online Business
Driven by the increasing demand from recently merging lifestyle and recreational users, the Sports Nutrition Market has risen to a whopping $28.37 billion-dollar industry in 2016. With the increased health awareness within the general populous, the Sports Nutrition Market is expected to continue to climb to more than $45.27 billion by 2022 (Zion Market Research). Clearly, the sport nutritional supplements market is huge and growing. This is a unique opportunity to acquire a future powerhouse in this lucrative market.
This business operates in the sports nutrition and dietary supplement space with its own brand of nutrition and dietary supplements. The company’s brand name, Strength is a powerful, industry defining name that immediately resonates and stays with clients in this niche. Its domain name Strenth.com is a short, one word ultra-premium, exact match domain name that is easy to remember, brand and market. The Strength brand and domain name are extremely valuable and provides marketing muscle toward the scalability of this business.
The company’s supplement formulas are white labeled and made from the highest quality ingredients as well as tested to ensure not only quality but purity such that no damaging health or regulatory banned ingredients are included in the product. It stocks the majority of inventory with a current value on hand of approx. $225k.
The company has developed a well-thought-out and technically innovative product sales and fulfilment website based around a simple but effective affiliate marketing strategy. While the company has only been operational for approximately 18 months, it has already developed topline sales of approx. $500k for the trailing twelve months showing the power and potential of the brand and delivery strategy.
This is an outstanding business opportunity for a strategic buyer in the sports nutrition and/or dietary supplement space seeking an established brand in this market that has existing infrastructure in place and marketing skills to readily scale this business to its full potential.
Plus Earn-Out Structure
Springboarding off its foundation, there is great potential to continue to expand this internet business. This business is well positioned to dominate a key segment of this huge market! Some additional strategies to continue business growth include adding new products that would be synergistic to the current mix, accessing more ambassadors/affiliates to use its platform and marketing to scale to pro and collegiate teams.
With the current owners’ experience in Direct to Consumer (D2C) marketing and the knowledge they have gained regarding freight/logistics over the last two years, they have built a foundation for the business giving it advantages over competitors.
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