This well-established and popular business is successful and profitable. Continually adapting to trends in fashion this business specializes in clothing options for adult and youth dancers, cheerleaders and gymnasts.
Revenue has increased over 20% in the last three years. With an extremely large and loyal customer base and a newly updated rewards program combined with online sales, the business is on track for another increase in 2018.
Several key employees with special customer relationships will remain after the sale. The seller estimates that 60% of the current customers are recurring.
The building in which the business currently operates is a leased space in a retail shopping center in a high-traffic area. The current space is approximately 5,000 square feet, allowing for fitting rooms, shoe store and gift shop. Reason for Sale The owner seeks to retire after growing this business successfully for the past 12 years. Negotiable transition time available.
The biggest opportunity for growth is to increase the percentage of online sales. The initial efforts of the current owner will materialize as the industry turns more online.
Companies in the specialty clothing industry operate physical establishments as well as an online presence. While many customers appreciate the convenience of online shopping for the basics, many dance studios have specialized requirements for their students’ shoes and clothing which makes traditional shopping necessary. The challenge is to integrate the two worlds to provide consistency in customer service and experience. Customer service is especially important to create a repeat clientele. Sales associates can establish personal relationships by learning customer preferences and by demonstrating knowledge of the specialized nature of sportswear. Everyone wants to feel special and will pay more for a unique outfit or one that is tailored to their tastes.
The owner seeks to retire after growing this business successfully for the past 12 years. Negotiable transition time available.
Will train for 4 weeks @ no cost The primary revenue stream is shoes as they need to be fit to the individual and are harder to purchase online. The business regularly uses all of the major brand-name dance, cheer, gymnastics and gift vendors. Most of the relationships have been established for more than 10 years, providing the ability to use favorable payment terms. The owner has a reputation of having a large majority of inventory items available immediately, especially for online orders. The owner is responsible for overall strategic direction of the company, hiring, marketing and ensuring thorough execution and high levels of customer service. The owner must have a minimum knowledge of the disciplines of dance, gymnastics and cheerleading in order to understand the details of the retail industries.