This company has been in existence since 2012. The current owners established the company in December of 2012. The business consists of a CrossFit facility which offers group and individual fitness and functional mobility training. This is an asset sale, with no real estate included as part of the sale. The business is currently run out of leased facilities on a main road. The lease is currently renewed on an annual basis, but the landlord is amenable to extending the lease for a longer period of time for a new owner.
CrossFit is constantly varied functional movements performed at high intensity. All CrossFit workouts are based on functional movements, and these movements reflect the best aspects of gymnastics, weightlifting, running, rowing and more. These are the core movements of life. They move the largest loads the longest distances, so they are ideal for maximizing the amount of work done in the shortest time. Intensity is essential for results and is measurable as work divided by time—or power. The more work done in less time, or the higher the power output, the more intense the effort. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness.
The current owner believes that by relying on more than word of mouth advertising as part of a marketing plan and by expanding the number of classes available, both group and individual, revenues will grow exponentially. Reaching out to area high schools to create varsity athlete boot camps and targeting Olympic and powerlifting specialty classes will also positively impact revenues.
No other CrossFit facilities are in the immediate area. They do compete with other fitness facilities on a secondary level.
Seller is looking to move on to her next career opportunity.
The current owner is willing to stay on and train for two weeks and be available in an advisory capacity during the first few months or so of operation for a new owner, as needed, and as negotiated.