Edible Arrangements in Salem, New Hampshire first opened in December, 2008. This franchise opportunity was purchased by the current owners in October, 2017. It operates as an LLC. Edible Arrangements has expanded their business model to their 1.3 million stores to bring fresh fruit grab n go treats to their customers in addition to the great fresh fruit gift items they’ve been producing for 20 years.
The franchise company prides themselves as a true Omni-Channel business model by combining robust e-commerce with a national footprint of storefronts connected to communities across the US and Canada. Their fresh fruit based menu of gifts and treats supports Wellness as a Lifestyle and they are always working to bring products and services to consumers that meet their needs and align with current trends.
The Salem, NH store #1012 is ideally located in a popular strip mall on a very busy commercial section of Route 28 in southern New Hampshire. The business serves the communities of Salem, Sandown, Hampstead, Atkinson, Methuen, Londonderry, Derry, Hudson, Pelham, Windham, and others. The products appeal to customers of all economic means as the product price range meets the needs of everyone interested in unique, healthy gift ideas for special celebrations.
The Edible Arrangements company boasts of 89% brand recognition; that most stores generate over $500,000 in gross sales; that they have a passion for product quality and innovation; and that they offer an exceptional support network.
The current owners believe that they have not taken full advantage of the potential success of in-store treat sales. There is a lot of potential revenue to be realized with grab n go items like fruit cups, chocolate dipped fruits, smoothies, etc. which the current owners have not taken advantage of. Although the franchise company supports and produces a solid national marketing presence, more local marketing is needed via print advertising, community involvement, and more direct promotional work. Efficiencies in the production area can be enhanced by additional training.
The specialty gift retail industry in southern New Hampshire is robust due to large population and strong income demographics. The strength of Edible Arrangements is its web presence for the availability of on-line ordering complemented by a brick and mortar storefront to accommodate walk-in and drive by traffic as well. Direct home, work, or function venue deliveries maximize the positive customer experience. Edible Arrangements itself is continuing to grow in many new market areas due to continuously increasing demand for its specialty offerings. Franchise territories are protected yet not unduly restricted. The franchise has seen over 13% new store growth over the last three years.
The owners feel that a language barrier exists which they had not anticipated and which hinders their ability to maximize the profitability of the store. They are also getting on in age and feel that they may be looking to semi-retire.
The owners and/or their assigns are willing to stay on and train for two weeks after the transfer of the business at no charge. There is also ample training support available from the franchise company.