The company is a locally owned and operated marketing company based in central New Hampshire. The company employs 5 salespeople and an office manager who work the coverage area from April to September selling advertising packages to local businesses. In late September the digital products, consisting of a mobile application and website are updated and a high quality print directory is distributed to every household and business in their coverage area via the US Postal system. For contributing businesses the directory has proven to be a cost efficient and effective advertising medium. Clients rave about their high return on investment with the directory, which they find outperforms virtually all other media, supported by "call tracking" number counts, which continue to increase each year. Consumers find the directory to be the best source for finding a local service provider, keeping everyone's hard earned money in the community. The directory is the best representation of the local merchants and businesses in the area who want to earn a local consumer's business. The directory is a major player in the creation of a sustainable local economy that benefits all residents in the distribution area.
The current owners believe that by expanding their on-line presence and thereby better controlling printing expenses, profitably will be positively impacted immediately. Creating an on-line App while simultaneously creating a new website will result in positive business expansion. Advertising and marketing innovations discussed but not yet implemented include incorporating on-line videos and interactive websites into core business processes. Lastly, the owners admit that they have not paid as much attention to social media marketing and packaging as they should, but feel that this is an area which can be improved greatly with the greatest positive impact on revenues and profitability.
Primary competitors include Fairpointâ€™s Super Pages and DexPages online directory, neither of which produce a print version with the scope and targeted reach of the subject directory.
Seller is looking to concentrate on another business interest.
The current owners are willing to stay on and train for two weeks and be available in an advisory capacity during the first few months or so of operation for a new owner, as needed, and as negotiated. The current owners are willing to sign a non-compete agreement for Directory Publishing for 3 years and 50 miles, or as negotiated.