Mountain High Fly has been in existence since 2016, created by the current owner. The company, which operates as an LLC is located in Lincoln, NH. The business is a full retail fly fishing outfitter, offering supplies for all fly-fishing needs as well as guide referral services, beginner fly-fishing and fly-tying lessons, and community fly-tying evenings. Mountain High Fly holds a 5-star rating on Facebook and Yelp, has a continuous stream of Facebook followers, Instagram followers, and features a full website complete with an established online shop.
Mountain High Fly’s customer base is made up of locals and visitors alike, from 18-85 years old, with most customers ranging in age from 28-65. The business caters primarily to customers from all over New England, western New York, the Carolinas, the mid-west, and Canada. The business is well located to the area’s myriad rivers, lakes, ponds, and streams throughout the White Mountains and Connecticut, Pemigewasset, Ammonoosuc, and Gale River regions, central to some of New England’s hottest fly-fishing destinations.
Business has been consistently strong with increased longevity only adding to increased customer traffic and brand awareness.
The current owner believes that by offering spin-casting fishing supplies and equipment in addition to the existing fly-fishing supplies and equipment, revenues and profits will grow exponentially. This move would be in response to the spin-casting demand that exists with 50% of the shopâ€™s walk-in traffic. Another potential profit center could be offering in-house guides who work on a percentage rather than referring these customers to a third party guide. By increasing the businessâ€™ Instagram, Facebook, and web presence, on-line sales could be positively impacted, as could demand for more fly-fishing and fly-tying class offerings. Establishing Mountain High Fly as a certified State of New Hampshire fishing licenser will only serve to increase the number of potential customers walking through the door as well as providing additional official, free advertising via the State of New Hampshireâ€™s Fish and Game website and Rules and Regulations catalog.
The closest direct competition to Mountain High Fly is in North Conway, approximately 40 miles away. The business concentrates on marketing through Facebook, Google, Instagram, its web presence, print advertising in local newspapers/trade publications, e-mail blasts/e-flyers, participation in fly-fishing festivals/conferences, and through support of non-profit events and organizations.
The owner has relocated to the eastern part of the state and would prefer to move on to the next phase of her life. She will continue to commute until the business sells, but itâ€™s not a perfect scenario for her.
The owner is willing to stay on and train for 40 hours, specifics to be negotiated, after the transfer of the business at no charge. She could also be available on a fee-based consulting basis should a new buyer desire the support.