According to a recent global sporting goods market article published by ResearchNester.com, the rising awareness and importance of regular sports activities to promote both physical and mental health is majorly driving the sports goods market across the globe. North America is anticipated to hold the largest consumer base of sports goods market, owing to the increasing participation of younger generation in sports activities. The North America market is estimated to reach 35 billion USD by the end of 2023 and is anticipated to reach 40% of the global market by the end of forecast period.
This business is an established Amazon FBA retailer in the consumer recreational/outdoor apparel and outfitting market generating 100% of sales through Amazon US. Products are white labeled with the company brand and shipped directly from suppliers to Amazon FBA. Offering a broad and dynamic SKU lineup which is agile and always presentable, its inventory does not go stale. Utilizing the Amazon FBA service to inventory, sell, pick, pack and ship products allows the business to be run efficiently with one owner working approx. 8 hours per week with little overhead. It is accordingly, also easily relocatable and can be operated from any location with internet access.
With both high seller ratings (100% Positive) and high product rankings (4.3 out of 5 stars), this brand has successfully realized year-over-year growth. January—October 2017 figures have exceeded last year showing significant gains over the same months in 2016 with no signs of slowing down. This is a remarkable opportunity for a new owner to walk into a turnkey operation with an established brand, enjoy the tremendous growth that has been built up since inception, and capitalize on the established relationships already in place with key vendors and Amazon.com!
This business is a well-oiled machine that needs only to go faster and farther under new ownership. Strategies for growth include expanding the product line with existing or new suppliers and increasing the sales channels such as by creating an ecommerce website presence.
Bundling its products provides greater value and better pricing to customers which gives the company a strong competitive advantage over others in their marketplace.
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