Motorcycle and Powersports Dealership


  • Asking Price: $2,425,000
  • Gross Income: $5,745,278
  • Cash Flow: $625,865
  • Real Estate: Not Disclosed
  • Inventory: $607,725
  • FF&E: $319,585
  • Listing ID: #212110
  • Established: 1985
  • Employees: 11 FT

Business Description

This dealership is one of Montana's leading multi-line powersports dealerships and the market leader in its region. The Company boasts three of the top brands in the recreational powersports industry and has built a top-shelf reputation with over three decades of service to its satisfied customers. It sells a diverse line of products for off-road and on-road riding in all seasons: motorcycles, ATVs, UTVs/SxSs, scooters and snowmobiles along with parts, rider accessories and apparel. And it has a full-service shop with experienced and knowledgeable technicians with a complete parts inventory.

Business Details

Primary Business Category: Retail Trade - Motor Vehicle & Parts
Location: Montana

Company Information

Year Established: 1985
Home Based: No
Franchise: No
Relocatable: No
Number of Employees: 11 FT

Financial Information

Asking Price: $2,425,000
Gross Revenue: $5,745,278
Cash Flow: $625,865
FF&E: $319,585
Inventory: $607,725
Seller Financing Available: No

Property Information


Since 2005 the business has operated from a spacious, family-friendly location off a US highway that is one of the main commercial routes through the city with high traffic counts and visibility. The 18,000 square foot facility includes a fully equipped, modern shop and service area with an integrated showroom, sales floor and storage. The entire facility is surrounded by a paved parking lot with outside storage lockers and a fenced yard on 1.97 acres.

Growth & expansion opportunities:

Industry trends nationally are also apparent in the Company’s geographic market in Western Montana. However, the gradual decline in on-road use because of demographics seems to be countered by growing off-road use as the horse is replaced on ranches and in the back-country. Additionally, the Company benefits from seasonal touring groups that travel the scenic byways of Montana including the growing adventure tours traveling the Continental Divide Trail. The Company also benefits from the growing demand for riding apparel and accessories as customers personalize their vehicles.


Competition in its home city is moderate, with three other dealerships offering more niche-brands than the main-stream brands of this dealership. This recreational motorsports dealership’s strong brand recognition and superior customer reputation drives the volume of sales generated and makes this recreational motorsports dealership the leader in the region. None of its competitors offer a top-shelf customer experience or such a high quality facility.

Reason for selling:

Owner would like to retire.

Support & Training:

Will train for 8 weeks @ $10,000 cost. The dealership sells major-brand products: Honda, Polaris and Kawasaki, which are the basis for the Company’s continuing market leadership. It also has a multi-station service department with factory qualified technicians. In addition, the business has been built and is operated by motorsports enthusiasts since its founding, which has been another strong ingredient of the company’s success.

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Business Listed By:

John H. Maslanik

Murphy Business Brokers