This unique, 33 year old business specializes in providing digital marketing solutions, custom website development, hosting services, and more. Founded in 1986, this full-service, Google certified digital marketing company provides valuable development and marketing services for businesses of all sizes in multiple verticals. Unlike many marketing and web development firms that rely on one-time development projects, this boutique agency has established a highly valuable base of recurring revenues with approximately 84% of the TTM revenues coming from residual income. As a result, approximately 84% of annual revenues come in on a largely “automatic” basis and essentially create a “subscription-like” effect, as most customers pay on a regular basis because of the ongoing nature of marketing campaigns. Over the past few years, the company has grown both its top and bottom line by an average of 5%, respectively each year over the past several years. With a solid and scalable infrastructure and turnkey staff in place, this business is poised for substantial growth ahead.
While PPC Management and Web Design represent the majority of its current business, additional revenue comes from SEO services and hosting. Since inception, this business has continued to grow its comprehensive service offering, which has created a very loyal customer base, having 84% of revenue coming in on a residual basis. Referrals have also been an increasingly large source of customer acquisitions, which clearly illustrates the high level of customer satisfaction. Additionally, the customer retention rate and lifetime value is extremely high, which opens the door to offer additional complementary services. Operating in an evolving and extremely innovative industry, there are constantly new added services and solutions to be offered to customers. With approximately 300 active clients and $77,000 in monthly recurring revenue, this business represents a high quality acquisition opportunity with an unprecedented thirty two year proven track of reliable cash flow and highly valuable base of recurring client relationships and revenues.
Having the luxury of a three decades long track record has certainly enabled this company to establish strong brand equity and a pristine reputation. This attractive business offers progressive recurring revenue and a tremendous ROI while still positioned for continued growth moving forward. Some strategies to continue and accelerate growth include: Increasing SEO efforts, Email marketing, PPC marketing, and Offering additional complimentary services.
Operating in an evolving and extremely innovative industry, this business has a sound and stable infrastructure, extremely high customer retention rate, and having operated for more than three decades gives this business its competitive advantage in the industry.
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