This Garden Center is a strong North Shore landscaping, Garden Center, garden equipment sales and repair business. The company has revenue streams from each business that allows an income stream year round. In addition, the company also derives revenue by utilizing yard space in the off season for boat storage. The company has been a local brand since 1954. The current owner has run the business since 2000. In 2015 the company had $742,327 in total revenue, landscaping accounted for $545,938, the garden and equipment sales $165,173 and boat storage $31,216. The company has a number of favorable attributes which a new owner could leverage to further grow the business. They include: Strong history of profitable operations; Excellent local brand; Over 50 years local name recognition; Additional opportunities for growth with increase marketing and optimizing social media; Owner willing to transition; Authorized Troybilt, Sears and Steven Willard products dealer.
Two rented facilities. The lawn, garden center and equipment sales at one location. The building has approximately 2,000 square feet of space. There is ample outside parking and storage areas for mulch, firewood and other garden products. The boat storage facility is approximately 10,000 square feet of yard space.
The company has significant growth potential by simply tweaking a few key levers. 1. Further leverage the website and social media 2. Establish a marketing calendar targeted to the appropriate seasonal demographic 3.Leverage existing clients for referrals with incentives 4. Open Garden Shop year round leveraging the holiday schedule for flowers, additional décor related items.
The company has some local competition. In landscaping there is a firm in Marblehead, the next competitor is NE Nursery approximately 10 miles away. There are several small landscaping businesses in the area which do not enjoy the name recognition and brand. The equipment sales has competition from Home Depot, roughly 5miles away. Overall, there are no competitive threats to the business that are known.
Will train for 4 weeks @ no cost. The company provides three lines of service and products. They are Landscaping, Garden Store, Garden Equipment and Sales. A brief description of each follows: LANDSCAPING: Weekly landscape maintenance; Plant, shrub and tree installation; Seasonal pruning; Landscape construction; Mulching; Thatching and aeration; Irrigation systems; Perennial and annual planting; Installation of walks and patios; Firewood Delivery. GARDEN STORE:The garden store provides garden supplies, decorative items for both outside and inside a home. A product set called "fairy gardens" which are small decorative gardens that can be placed on table tops. Most importantly, the Garden Shop provides eco-friendly and organic products. A partial list includes: Neptune harvest fertilizers; Organic lawn and garden fertilizer from Espoma; Coast of Maine compost and soil; Black gold organic pottery and earthworm caste; Eco smart organic weed and insect products; St Gabriel organic for grubs; Serenade garden disease control. GARDEN EQUIPMENT SALES AND REPAIR: The company is an authorized dealer for Troybilt, Sears and Steven Willard products.