This rapidly growing company is a provider of healthcare related point-of care products, and infection prevention or control products to all health systems and clinics in the Southeastern US. The company provides a custom product/services solution with critical ongoing maintenance services that has helped them to establish and maintain long term client relationships.
As a result of a broad based initiative to enhance several aspects of the company’s business model, operations, sales, marketing and processes, the company enjoyed a very successful 2020 and is positioned to enjoy continued strong growth in the years ahead. Annual revenue grew from $1.44 MM in 2019 to $2.62 MM in 2020. Revenue is projected to grow to $3.3 MM in 2021, and annual revenue growth of at least 20% per year could be achieved in the years ahead.
The company represents several leading healthcare and technology product lines and has been very successful in developing new relationships with other manufacturers, distributors and resellers. Strong alliances exist with companies such as Hewlett Packard, Lenovo, CISCO, Microsoft, Capsa Healthcare and others. The company’s client list of over 200 clients includes many of the who’s who of healthcare providers in the Southeast, and they continue to win major new clients throughout the region.
Healthcare industry experience is not required for a new owner, but IT industry experience would be beneficial. Executive level experience in managing a large organization or business ownership experience of a multi-million dollar company is required.
The home office is located in North Metro Atlanta. The facilities are owned by the business owner and includes two office/warehouse condominiums in a mixed-use complex. The owner will lease this space for $3,500/mo., and there would be annual condo association fees of $7,200. Or, the real estate can be acquired for $450,000.
The company’s market has mostly been clinics and health systems within a 300 Mile radius from their home office, and that has started to expand as an on-line store was launched in 2020. New business has been acquired by client and partner referrals, direct email and phone marketing campaigns, and Ad campaigns with Bing, Google, Facebook, Twitter and LinkedIn. Attending industry related conferences and shows will raise awareness of the company, and this activity will increase as COVID caused the cancellation of most of these events in 2020. Going forward, sales can be in increased by adding sales staff and more technicians locally and in remote locations. Today, the owner is responsible for sales. Other company staff have identified new sales opportunities in their dealings with clients, and employee referrals could be increased. Cross-selling activity should be increased as many clients are not using both the company’s point-of-care products and infection prevention and control products. Several healthcare systems and clinics throughout the Southeast need the company’s point-of-care products, and many have a large existing inventory of these products that are in need of repair. COVID has increased the need for repair of these products due to heavy usage. An opportunity exists to increase sales of refurbished point-of-care products to healthcare facilities with tight budgets, especially in rural areas.
The company’s combined point-of-care product and related services offering is unique in their market. Their competition does not offer a combination of products and services to be a total solution provider. The company also offers a broader range of point-of-care products and custom solutions in their niche. This has been a key factor in the company being recognized as an approved vendor for several top healthcare companies. Many of their clients have a short list of approved vendors and the process for a new vendor to achieve approved vendor status can take as long as two years. Some healthcare companies are currently not open to adding vendors to their approved vendors list at this time.
Owner is retiring.
Will train for 4 weeks @ no cost