This petroleum marketer has operated the business for over 26 years, but the business was originally started in 1932, providing petroleum products to hundreds of customers of South Metro Atlanta. The majority of the business sales are generated through longtime customer relations. 85% of the sales generated are fuels and 15% lubricants. The current fuel breakdown is 85% on and off-road diesel, 10% aviation fuel and 5% gasoline. Lubricants are sold by bulk, totes and containers.
The real estate of the business is available for purchase or lease. The real-estate includes: a 5,000 square foot lubricants warehouse; 3,000 square foot office area and retail fuel center with pump island with (2) 4,000 gallon, (1) 2,500 gallon, (1) 1,000 UG storage tanks; a 5-unit top loading fueling rack, with (2) 5,000 gallon above ground tanks, (8) 8,200 gallon in ground tanks and several above ground oil storage tanks. Also, available is an all above ground bulk plant located in the same community.
With the initiation of a simple marketing plan and an outside sales force, the growth potential would only be limited by the amount of storage capacity. The addition of a transport fleet could greatly improve capacity and the ability to supply several customers in one trip. An online presence coupled with a social media marketing strategy would go a long way with improving the business’s foot print in the South Metro Atlanta area.
The petroleum industry is very competitive and can sometime be very complicated. However, this jobber has found a niche industry sector and has capitalized on that market. The company does not compete with the very competitive retail sector but concentrates in the industrial and farming markets.
Will train for 4 weeks @ $0 cost. The company is in the business of wholesale petroleum product distribution. Products include: diesel fuel, gasoline, aviation products, and lubricants. There are several federal and state license and permits required for the sale and transport of petroleum products. Knowledge of petroleum products and the industry would be very beneficial in operating a business of this type.