MergerPlace

30-Year Old Premier LGBT Advertising

Florida (Broward)


  • Asking Price: $950,000
  • Gross Income: $1,343,680
  • Cash Flow: $242,986
  • Real Estate: Not Disclosed
  • Inventory: Not Disclosed
  • FF&E: $94,900
  • Listing ID: #209278
  • Established: 1996
  • Employees: 25 FT / 25 PT

Business Description

This Advertising/Media Company is a premier LGBT media company in Florida and one of America’s longest running LGBT publications in print & digital format. Florida has the third largest gay population in the nation with over one million full time residents and 5.5 million of LGBT visitors every year. For more than three decades, the company has proudly been the voice of the LGBT community. Residents who live in Florida’s vibrant LGBT community or any of the millions of tourists visiting every year from around the world agree that this Company is the voice of the gay community online, print and social media.


Business Details

Primary Business Category: Information Services - Publishing Industries
Location: Florida
County: Broward

Company Information

Year Established: 1996
Home Based: No
Franchise: No
Relocatable: Yes
Number of Employees: 25 FT / 25 PT

Financial Information

Asking Price: $950,000
Gross Revenue: $1,343,680
Cash Flow: $242,986
FF&E: $94,900
Seller Financing Available: Yes

Property Information

Facilities:

This prominent Advertising/Media company used to own its own building. The seller made the financial decision of selling the Real Estate. The company plans on leasing office and studio space in an office or commercial building nearby. All options are being considered and commercial Real Estate agents are searching for the most viable option to combine optimum working space with the lowest possible cost in Broward County.

Growth & expansion opportunities:

The LGBT community continues to grow at an unprecedented rate nationally and especially in Florida as the third largest state in the union. Florida is also home to the largest tourist attractions, outpacing Las Vegas and New York. Positive social perceptions continue to evolve and foster growing awareness of how important and powerful the LGBT community is as a consumer force and socially. From Miami to Orlando, Tampa to Fort Lauderdale, this Advertising/Media company reaches every major gay market in the state, and takes pride in helping build businesses while supporting the LGBT community. Momentum continues build as more nation brands recognize the lucrative demographics that make it a hot market for companies seeking to expand outreach. This Advertising/Media company is by far the best resource for advertisers to reach this growing market in Florida.

Competition:

While the client list is too large to include in this document, a complete list of clients including rates, contact information and proprietary information is available through their P2P software system. Loyalty is a key factor in the company’s success as several clients go back as far as ten and twenty years as the company has been in business for more than three decades. Their client categories break out into many vertical marketing categories. Their clients include but are not limited to the following industries: Medical/Dental, Bar/Beverage, Professional Services, Entertainment, Restaurant/Dining, Retail, Home and Garden, Non-Profit/Community Services, Automotive, Hospitality Industry, etc.

Reason for selling:

After eleven years at the helm of this 31-year old successful advertising/media agency, it is time for the owners to retire and pass the baton to someone with the energy and business acumen to take this company national.

Support & Training:

Will train for 4 weeks @ no cost This highly successful Advertising/Media company combines state of the art, on-line technology with the highest quality print and video production possible in addition to a powerful social media network to offer a full-service marketing and advertising company. This multi-media approach has created the state’s largest and most loyal audience reaching well over 600,000 lucrative LGBT consumers.

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Business Listed By:

Anton Joro

Murphy Business Brokers