This listing is for a premier health and fitness brand. As a trusted information source, the company has tapped into several fitness verticals with success. Its portfolio includes:
• Tens of thousands of unique visitors per month
• 30,000 customers on its workout program
• 2 million Facebook fans with pages that have extremely high engagement
• 70,000 members on its Facebook group Fitness Enthusiasts
• 300,000+ e-mail subscribers
• 2 iTunes albums that generated over 5 million streams
• Generated over $2.8 Million in Revenue over the last 2 fiscal years from two main revenue streams: pay for work out program and two iTunes albums.
With millions of social media fans and a tremendous brand presence, this brand is a growing force in the fitness space with tremendous potential. This brand is ready to tap into the supplement and apparel market based on its success. Once a deep product line and manpower is put behind the brand, it will grow into a deca-million dollar business by leveraging the audience base, forming the right partnerships, private labeling its digital programs to gym chains, and expanding the product line to include supplements, wearable technology, mobile apps, nutrition based businesses, apparel, etc.
It was always planned for this brand to be the leader of “working out” in a space that has lots of companies that focus on niche markets – i.e., bodybuilding, apparel, supplements, gyms, cycling, etc… The space is neglected of a brand that has everything-fitness-related under one brand that people trust and view as a reputable source to buy a wide range of health and fitness products from.
The company is seeking financial acquisition in exchange for ownership of the company assets, revenue streams and database. It is an ideal acquisition target for a strategic buyer in the fitness related space that has existing infrastructure in place and skills to scale this established brand.
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