MergerPlace

Community Lifestyle Magazine

Florida (Leon)


  • Asking Price: $225,000
  • Gross Income: $347,370
  • Cash Flow: $83,746
  • Real Estate: Not Disclosed
  • Inventory: $3,500
  • FF&E: $21,649
  • Listing ID: #202074
  • Established: 2006
  • Employees: 3 FT/5 PT

Business Description

Magazine publishing and event company publishes a complimentary full color, perfect bound bimonthly community lifestyle publication of 20,000 print copies per issue plus digital format. As a lifestyle magazine, readers’ interests include topics such as fashion, health, business/career, home, family, health, trends, arts, culture, finances, relationships, travel, cuisine and more. The information included in each issue is selected to inform and entertain readers as well as to enhance their lifestyle.


Business Details

Primary Business Category: Information Services - Publishing Industries
Location: Florida
County: Leon

Company Information

Year Established: 2006
Home Based: No
Franchise: No
Relocatable: Yes
Number of Employees: 3 FT/5 PT

Financial Information

Asking Price: $225,000
Gross Revenue: $347,370
Cash Flow: $83,746
FF&E: $21,649
Inventory: $3,500
Seller Financing Available: No

Property Information

Facilities:

The company utilizes shared full-service office space, currently using 6 office spaces and a shared conference room. The office interior is absolutely stunning. Very professional and employee/client friendly. Ideal interior décor. Building located in a central location near main interstate and state road. Street signage with heavy traffic count.

Growth & expansion opportunities:

In addition to current print advertising and event revenue, the company has potential growth in the following areas: Digital advertising/sponsor revenue via website. Digital advertising/sponsorship revenue via established digital newsletter. Expanded events for own purpose and offerings for other organizations. Membership revenue with expansion of 900 plus e-mail list. Special magazine supplements with available domains. Digital advertising/sponsorship revenue via a digital newsletter.

Competition:

The magazine serves a niche marketing group in the area, targeting women, who “drive 70 to 80 percent of all consumer purchasing, through a combination of their buying power and influence” (Forbes). This is only expected to increase locally and globally as we move into 2018. No other publication in the area targets this specific power-house demographic as effectively as this publication does.

Reason for selling:

Seller retiring.

Support & Training:

Will train for 4 weeks @ no cost. Products offered are a community lifestyle magazine available in both print and digital format, and an online magazine for youths in the community in middle to high school age group. Events are also offered included quarterly lunches with business speakers, and an annual day conference focused on the business community. A community business newsletter is a component of the business, and includes information on quarterly events and topics of business interest, currently aimed toward a 900+ subscriber list. Ideal if new owner has writing skills and some experience working in a magazine publishing environment. Local city business license required.

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Business Listed By:

John Kraft

Murphy Business Brokers