A new and modern cosmetic production company, founded in 2000, due to its rapid and stable development in recent years to its dynamic team of young and highly qualified professionals and long-standing traditions in the rose oil extraction and cosmetics industry of its region. The experience and knowledge gained over the years about the miraculous powers of natural extracts and the tireless work and research of the ambitious scientific team have helped the company to develop and create a number of cosmetic series, based exclusively on natural ingredients, that care for the skin the way it would like – with the power of natural remedies, which provide rejuvenation and vitality without loading the skin.
The company’s material base includes a new, modern production base, opened in 2017, as well as a fully automated warehouse facility with 4000 pallet positions, opened near the factory in the same year. The production and warehouse facilities, made with the latest modern technology, are built on over 9000 sq. m. land.
Besides, the company built its own plastic tubes production facility, opened in 2011, the products of which are intended for both its needs and of external customers. The creation of the new innovative and effective cosmetic products is carried out by the „Innovation and Technology” Department, which is equipped with a modern R&D laboratory.
The company’s product portfolio contains over 1000 items. Thanks to the proven quality and efficiency of its personal care products, the company is not only a reputable manufacturer in Bulgaria, but also a premier exporter to foreign markets. The company exports to over 50 countries around the world (over 50% of its sales) – Europe, Africa and Asia, and its products are also sold in South Korea and Japan. Besides, the company receives orders from large western cosmetic companies for the production of their series of products, the so-called private labels. Such orders are from French, Spanish and Russian companies.
The distribution channels consist of online sales, B2B and B2C, with a built logistics for deliveries. The company maintains several rented warehouses and distribution centers in all major Bulgarian cities. The B2C sales are made through 9 rented physical shops, located all over the country.
What makes the company’s products so special is the use of pure natural rose oil, coming straight from the distilleries in the world-famous Rose Valley. Known for its healing and beautifying properties, this fragrant elixir flowing from the heart of Bulgaria has been esteemed from ancient times to the present. The company combines knowledge of the healing power of herbs and their special effects on the skin with modern ingredients and formulations. The selected top-quality lines are manufactured using the most advanced techniques and the purest, natural ingredients. The product portfolio meets all requirements and is of consistent quality. The company manufactures and markets a huge amount of products, grouped in over 10 product series including Rose, Lavender, Bio Rose, Sport, etc. The product categories are as follows:
Facial care – Day Care, Night Care, Eye Care, Serums, Facial Masks, Day & Night Care, Lip care, Cleansing Products;
Hand & Body – Lotions & Body creams, Hand Creams, Shower gels & Scrubs, Foot Creams, Bath Salts, Wet wipes;
Hair products – Shampoos, Conditioners, Masks;
Cosmetics for Men – Facial Care, Body & Hair, Hand Cream, Foot Cream, Soap Products; Soaps and oils – Bar, Liquid and Glycerin Soaps;
Nutricosmetic, Sport cosmetics, Sun Care;
Further details and purchase price information will be provided after NDA signing.
The potential buyer will be asked to submit a purchase price bid following the providing of further documents. Proof of financing for the purchase price is expected with the submission of the offer.
After the potential buyer has been able to view the further documents and has submitted a non-binding, indicative purchase price offer, direct contact with the
Healthy financial track record
EBITDA margin above 20%
For year 2020 the company has realized sustainable revenues and EBITDA
Retirement plan of the owners. The current management is going to support the transition to the new owners.