Operating in a multi-billion dollar industry, this business opportunity is for a trademarked brand offering an innovative and unique hair product. Established in 2014, this business was one of the original branded products of its kind to emerge. Today, this site is THE online provider and is the trusted go-to site for customers looking to purchase this high quality hair product.
The Brand has a tremendous customer service track record with 350+ 5-star reviews. The company has an excellent relationship with its key supplier with whom it has an exclusive agreement for the product design and who ships directly to a third-party fulfillment center. The company has a registered trademark in Australia and is in progress in the US, UK, New Zealand, EU and Canada.
With all of the work to establish the business including engaging with agencies and contractors, setting up the customer service team, creating the website, branding, videos, etc., SEO and streamlining operations complete, the owners currently spend about 8 hours per month each overseeing the business. The core, day-to-day functions of the business have been outsourced. With no inventory to physically handle, the business is operated from a home-based office, easily relocatable and can be operated from any location with internet access.
The majority of sales are generated through its Shopify website. Being one of the first brands on the market along with its robust advertising strategy allowed the company to capture all the early adopters of the product. Growth has continued in 2018 with Total Sales and Profits for the period of Jan—June 2018 up triple digits over the same period last year!
The brand has only been marketed in Australia and thus most sales are from customers in Australia. The owners have begun branching out to the US and currently have a contractor in NY who is connecting with influencers in the United States to begin brand awareness and further expansion into the US market. With only minimal marketing in the US to date, the company has begun generating promising sales from this territory. With a product that has worldwide appeal, there is great opportunity to broaden promotion efforts in the US and launch in other countries to hugely expand the business.
With excellent fundamentals and tremendous growth potential, this is an outstanding opportunity for any buyer looking to acquire an established brand with great social media presence, strong domain name & growing sales to take it to its next level.
Price & Financial Summary
Listing Price 1,800,000 AUD (plus Inventory)
TTM Gross Revenue 1,331,529 AUD
TTM Cash Flow 535,657 AUD
Listing Price $1,332,000 USD (plus Inventory)
TTM Gross Revenue $985,331 USD
TTM Cash Flow $396,386 USD
*Converted from AUD to USD based on the exchange rate of .74 on 8/6/18. USD equivalent at time of sale will vary based on exchange rates.
Building upon its established foundation and spring boarding off its success to date, there is huge potential to continue to expand this internet business in a growing niche. Some strategies for future business growth include introducing new products for upsells and cross sells, expanding to other types of its existing line, expanding marketing efforts in the US and other countries as well as offering a rewards program.
Specializing in this hair product and the first to launch a brand to market, consumers trust this business as the source for quality products. The site’s marketing presentations have made the product look cool whereas competitors’ products look tacky as they are out of touch with the target market of women in the 25-35 year age range.
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