This business is a trademarked brand line of FDA approved personal health care products. The product line began with thermometers and has expanded in the first couple of years of operation into 6 additional products ranging from other thermometer styles to blood pressure monitoring devices. The company has nurtured key vendor relationships that allow them to produce high quality products, with favorable purchasing terms and fast shipment to the US. Product quality is also monitored by a third party near the manufacturer’s location to act as a second check point to ensure only high quality, defect free products reach their consumer base.
To date, the company’s primary channel to market has been Amazon (US & UK). It owns the brand, trademark and participates in all the related Amazon brand protection programs such as brand registry and brand gate. Its successful sales on this platform (Feedback rating of 5 Stars and a lifetime rating of 97% Positive Feedback) have led to discussions with Amazon to participate in their invitation only Vendor Central wholesale program. The company utilizes the Amazon FBA service to inventory, sell, pick, pack and ship products with current inventory value at approx. $348k. The FBA process allows the business to run with very little staff or overhead making it easily relocatable and can be operated from any location with internet access. In addition to the Amazon channel, the company recently developed its own website based on the Shopify platform to diversify sales.
Results since inception have been exceptional. The business has booked over $2 Million in sales in its last 12 months of operation. This represents a 122% increase over the same period last year and resulted in almost $1 Million in Seller Discretionary Earnings during that time.
This is a remarkable opportunity for a new owner to walk into a turnkey operation, enjoy the tremendous growth that has been built up since inception, and capitalize on the established relationships already in place with key vendors and Amazon.com! The market niche has significant barriers to entry as FDA regulations require an approval process that can take 12 months for this type of health-related products. Buyers wishing to enter this space can bypass the startup expense & time delays and begin to capitalize on this brand’s reputation for product quality and customer service immediately.
With such success in a unique niche market, there is great potential to continue to grow and expand this internet business. A few strategies for future growth include: extending and growing existing product line on the Amazon UK store, add new products to the current mix, contact & target clinics and schools directly in the US as a sales outreach and further develop & promote its new Shopify website.
Product quality, which was the same driving force that led the founder to create the company, is the main distinguishing factor and competitive advantage this business has over others in its marketplace. In the end, the final measure of product quality is the customer and with a feedback rating of 5 Stars in the last 12 months and a lifetime rating of 97% Positive Feedback, the quality is apparent to Amazon customers.
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